In today's veterinary landscape, effective communication is key to ensuring clients understand the value of the care their pets receive. This course equips you with the skills to confidently communicate the value of your services while addressing cost concerns. You'll learn how to build trust through transparency, avoid pitfalls like medical jargon, and make compelling recommendations. This session also covers practical techniques for handling objections, reviewing cost estimates, and ensuring follow-up care solidifies long-term client relationships.